The Internet is making no secret about the general disappointment and misunderstanding of the keynote speeches at this year’s Electronic Entertain Expo. That last link up there was on the front page of reddit. I had the same reaction at first: clearly Microsoft, Sony and Nintendo are out of touch with the gaming media – their keynotes are laughably outdated.
But the Big Three know exactly who their audience is.
It ain’t me, or the gaming press at large.
Though there are other factors at work, Microsoft has seen a respectable bump in stock since yesterday and the article attributes some “catalysts for the stock include … continued evolution of Kinect and next generation Xbox.” If I think about the message from Microsoft from the point of view of an investor, the keynote looked like dynamite for my portfolio. 
The Kinect has been gangbusters for the Xbox, leading the console to dominate the Wii last year. Additionally, the Microsoft keynote hammered home the importance of proven franchises and (lucrative for developer) downloadable content. If I’m an investor looking at Microsoft, I can feel safe that they’re going to on the trajectory that has made the Xbox the best-selling console in the world.
The Microsoft E3 keynote was not – as I had a originally thought – evidence of Microsoft falling out of touch with its audience. Rather, they know their audience very well. It just isn’t me.
